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Privacy at SW1 Dental Studio & Implant Clinic 


SW1 Dental Studio is committed to protecting your privacy. When visiting our practice for the first time, you may be asked to provide information by which you can be identified and contacted for appointments but you can be assured it will only be used in accordance with this privacy statement.


We may collect the following information:

  • First name

  • Last name

  • Date of Birth

  • Telephone number

  • Mobile telephone number

  • Email address

  • Address

  • Past and current medical & dental history

  • Name of your GP

  • X-rays, clinical photographs and study models

  • Treatment plans & correspondence regarding treatment we have provided or proposed plus its costs

  • Notes of conversations or incidents that might occur for which a record needs to be kept

  • Consent of treatment


We use your information to understand your needs, improve our products and services, and keep our records up to date.

We may occasionally send promotional emails about new services, special offers or other information we think you may find interesting, to the email address you have provided. 

Your security

To ensure your details remain secure and to prevent unauthorised access or disclosure, we have procedures in place to protect the information we collect.


We will not sell distribute or lease your personal information to third parties unless are required by law to do so.


How you can control your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • When you fill in the medical history form in the surgery, click the box to indicate that you do not want your information to be used for direct marketing purposes.

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us or sending an email to

Retaining information

We will retain your dental records & X-rays while you are a patient of this practice for eleven years or until the age of 25yrs (whichever is longer) once you cease to be a patient.

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